Feature Comparison Table
A general-purpose tool for comparing multiple options against a shared set of requirements. It works for vendor selection, tool evaluation, candidate comparison, or any decision with a handful of viable choices.
The Trap
Comparing options on general impressions, so the ratings end up reflecting how each option feels rather than what the business actually needs.
The Reframe
Define the bar first, then measure against it. List the requirements before looking at any options.
How to Build One
- List the core requirements the business actually needs, before looking at any options. This ordering matters.
- Put each option (vendor, tool, candidate) in its own column.
- Rate each option against each requirement.
Why It Works
It forces the requirements to be explicit up front, so ratings are grounded in stated needs rather than general impressions of an option.
How to Use This With Someone
Build the table first to establish the shortlist and the baseline requirements. For the finalists, move on to Vendor Risk Evaluation.