Progress-to-Goal Framing

The Trap

Measuring progress by deal count, or by how significant a single win feels in the moment.

The Reframe

Measure progress against the actual revenue (or other) target. If one deal nets $50k against a $500k annual goal, that's 10% of the way there, regardless of how big it felt in the moment.

Why It Works

It keeps equity and progress conversations grounded in the real target rather than recent momentum, so everyone has an honest picture of how far along the company actually is.